The research reported in this book … shows that in the cases of well-managed firms… . good management was the most powerful reason they failed to stay atop their industries. Precisely because these firms listened to their customers, invested aggressively in new technologies that would provide their customers more and better products of the sort they wanted, and because they carefully studied market trends and systematically allocated investment capital to innovations that promised the best returns, they lost their positions of leadership.
What this implies at a deeper level is that many of what are now widely accepted principles of good management are, in fact, only situationally appropriate. There are times at which it is right not to listen to customers, right to invest in developing lower-performance products that promise lower margins, and right to aggressively pursue small, rather than substantial, markets. This book derives a set of rules, from carefully designed research and analysis of innovative successes and failures in the disk drive and other industries, that managers can use to judge when the widely accepted principles of good management should be followed and when alternative principles are appropriate.
Brazilians were supporting Germany’s NT. Why? 6 months ago the Germans arrived in Santa Cruz Cabrália (Bahia, Brazil) and built a hotel, a health center, a football field, donated an ambulance to the town, created a full-time school program in Cabralia, made a road that led to their training center, didn’t bring German employees hiring about 250 Cabrália citizens in their training center. Then the Germany NT arrived and: When not training, they socialized with the citizens in the town or in the beach, partied with the citizens, were kind to the fans always talking to them/taking pictures with them. About the win against our team: they were respectful with us, said that their idols were Brazilian legends and that we shouldn’t lose our pride. They are thankful for the way they were welcome here. And they’ll donate the things they built to the population. It’s impossible not to support these guys.