Using the process, ANAR produced an outdoor poster that, when viewed from a normal adult height, reads “sometimes, child abuse is only visible to the child suffering it.” But when the poster is viewed from the average height of a 10-year-old, the boy in the picture becomes bruised and the message “if somebody hurts you, phone us and we’ll help you” appears, alongside the foundation’s help line number.
Anyone over 4’5″ sees the poster minus the bruises, number and offer for help.
