'When you bundle bots, clicks fraud, viewability and the lack of transparency [in automated ad buying], the total digital-media value equation is being questioned and totally challenged,' says Bob Liodice, chief executive of the Association of National Advertisers trade group. Advertisers are beginning to question if they should increase their digital ad budgets, he says.

‘The clients we work with would love to spend more money in digital,’ says Quentin George, a co-founder of ad-technology consulting firm Unbound. ‘But until we give them more control and transparency on how the money is being spent, they will continue to have questions and hold money back.’

Good people are especially prone to bad ideas, son. But at an Internet start-up, right and wrong become murky. One gets caught up in the hoopla. That seemingly innocent strategy session leads to late-night hackathons. Those become, oh god, launch schedules and tech conferences. Before you know it—bang—you’re inside a horribly decorated start-up, Razor scootering from one cubicle to another. And there’s no turning back. All your jokes become meme-based. Some dreadlocked hacktavist named Rumble will start crashing on your couch. Finally, you’ll change your Twitter bio to simply read, ‘maker.’ Which is when I will disown you.

Yahoo CEO Marissa Mayer said Wednesday that the company now gets 12,000 resumes a week, about a fivefold increase since she took the top job in July 2012. The tech giant currently has 12,000 employees, so “for every job we have, we get a resume each week,” she said…

…Another sign of success: Employee attrition is down markedly, and people who left the company are coming back. Mayer said she has focused on attracting former Yahoo’ers, whom she calls “boomerangs.” About 10 percent of Yahoo’s hires this year have been Yahoo alumni.

theatlantic:

What If Your Emails Never Went to Gmail and Twitter Couldn’t See Your Tweets?

A new tool under development by Oregon State computer scientists could radically alter the way that communications work on the web. Privly is a sort of manifesto-in-code, a working argument for a more private, less permanent Internet. 

The system we have now gives all the power to the service providers. That seemed to be necessary, but Privly shows that it is not: Users could have a lot more power without giving up social networking. Just pointing that out is a valuable contribution to the ongoing struggle to understand and come up with better ways of sharing and protecting ourselves online. 

“Companies like Twitter, Google, and Facebook make you choose between modern technology and privacy. But the Privly developers know this to be false choice,” lead dev Sean McGregor says in the video below. “You can communicate through the site of your choosing without giving the host access to your content.”

Through browser extensions, Privly allows you to post to social networks and send email without letting those services see “into” your text. Instead, your actual words get encrypted and then routed to Privlys servers (or an eventual peer-to-peer network). What the social media site “sees” is merely a link that Privly expands in your browser into the full content. Of course, this requires that people who want to see your content also need Privly installed on their machines.

Read more.

matthew:

dhotson:

Holy crap. This is pretty insane. Amazing. :-o

This article just goes to show we’ve got the best team in the world tackling the toughest scaling challenges in the world. A team with plenty of room for new additions, should such things get your blood pumping.

Color me impressed. I knew some of these ballparks, but I didn’t really think enough about how the very different social mapping of Tumblr puts such a strain on scaling.