Good people are especially prone to bad ideas, son. But at an Internet start-up, right and wrong become murky. One gets caught up in the hoopla. That seemingly innocent strategy session leads to late-night hackathons. Those become, oh god, launch schedules and tech conferences. Before you know it—bang—you’re inside a horribly decorated start-up, Razor scootering from one cubicle to another. And there’s no turning back. All your jokes become meme-based. Some dreadlocked hacktavist named Rumble will start crashing on your couch. Finally, you’ll change your Twitter bio to simply read, ‘maker.’ Which is when I will disown you.