'When you bundle bots, clicks fraud, viewability and the lack of transparency [in automated ad buying], the total digital-media value equation is being questioned and totally challenged,' says Bob Liodice, chief executive of the Association of National Advertisers trade group. Advertisers are beginning to question if they should increase their digital ad budgets, he says.

‘The clients we work with would love to spend more money in digital,’ says Quentin George, a co-founder of ad-technology consulting firm Unbound. ‘But until we give them more control and transparency on how the money is being spent, they will continue to have questions and hold money back.’

Good people are especially prone to bad ideas, son. But at an Internet start-up, right and wrong become murky. One gets caught up in the hoopla. That seemingly innocent strategy session leads to late-night hackathons. Those become, oh god, launch schedules and tech conferences. Before you know it—bang—you’re inside a horribly decorated start-up, Razor scootering from one cubicle to another. And there’s no turning back. All your jokes become meme-based. Some dreadlocked hacktavist named Rumble will start crashing on your couch. Finally, you’ll change your Twitter bio to simply read, ‘maker.’ Which is when I will disown you.

Yahoo CEO Marissa Mayer said Wednesday that the company now gets 12,000 resumes a week, about a fivefold increase since she took the top job in July 2012. The tech giant currently has 12,000 employees, so “for every job we have, we get a resume each week,” she said…

…Another sign of success: Employee attrition is down markedly, and people who left the company are coming back. Mayer said she has focused on attracting former Yahoo’ers, whom she calls “boomerangs.” About 10 percent of Yahoo’s hires this year have been Yahoo alumni.

matthew:

dhotson:

Holy crap. This is pretty insane. Amazing. :-o

This article just goes to show we’ve got the best team in the world tackling the toughest scaling challenges in the world. A team with plenty of room for new additions, should such things get your blood pumping.

Color me impressed. I knew some of these ballparks, but I didn’t really think enough about how the very different social mapping of Tumblr puts such a strain on scaling.